With our current project, we are in the process of looking at developing the packaging that will display our product. There are many decisions to be made. First of all what type of packaging will work best for you? I didn't know all of the terms for different packaging types when I started. If you wait until the last minute and start thinking about packaging last, it will delay your launch, so start thinking about it early on in the process.
Is your product suited for Clamshell , Blister pack sealing, box, box with a mylar window. The weight of your product may make the decision for you. You will need to hire a graphic artist that is familiar with packaging requirements, unless you have the skill and programs on your computer to make it yourself.
There's kind of a catch 22 for packaging. You should start early, but you need to wait before you make your run of printed material. You need to find out what kind of warnings need to be placed on the packaging. The warnings will vary depending on who the product is intended for. If it's intended for adults or children. If it's a toy, what age is it intended for. These will all play a factor in the warnings necessary.
If you are going to have your product on store shelves, you will need a bar code Be careful. There are many companies on the web that offer bar codes and cheap, but the bar codes they offer may not work for retailers. The link I have given on the link page is the Official place to go.
We have a meeting scheduled with a contract packager tomorrow. Once I talk with them, I will update the blog with our newest information.
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