My wife and I went to a marketing seminar yesterday that was put on by a media group. We always seem to pick up something we didn't know or something to try. The guy that put on the presentation said that people like free. What a shock, I mean who doesn't. Anyway I tried an experiment. I went to our website and said that for a limited time, you could get a free A/C adapter with an order. What do you know, we got an order within an hour with someone clicking on the free adapter.
Now this didn't really cost us anything because we already included the adapter with the order. The website explained how the product comes with an A/C adapter. I figured that it was a good thing to have everything included, you know...make it easy for the customer. Apparently what they really want is to feel like they are getting something for free. I am going to run this little experiment for a couple of weeks and then change it up.
I'll keep posting the results. TTFN
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