Well I met with a guy who specializes in internet marketing. We went over all of the things that I could be doing to drive traffic to our website. He thought that we were doing pretty good as far as traffic goes but there is room for improvement. He started talking and every so often I would actually understand what he was saying, but for the most part, it was blah, blah, blah protocol, blah blah. He was good and explained it all pretty well.
Then he said, "I know that you told me that this is your first website and you did it all your self, so don't take what I'm about to say personally, but your site is pretty chaotic." I assured him that I did not take it personally and his mother wears army boots. The last part I just made up. Any way, I took his suggestions to heart and revamped our home page. He told me that I had so much information that the message was getting lost.
He laid it out like this. The title of the page needs to be key word rich with what your trying to accomplish. A simple statement that piques their interest and causes them to want to know more. You then give them the information that solves their problem and why they need your product. Finally the call to action, BUY NOW.
I followed his advice and I have to admit that the home page looks much cleaner with a clear message. It's been reinforced to me through this inventing process that you can't be an expert in every field. Find people that are experts and listen to what they have to say. You may feel intimidated, but the expert may be intimidated by you. In the case of our marketing guy, he can't fathom how to even start to invent something and get it to market. Just like I can't fathom how anyone learns HTML code.
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