Google Adwords

I started experimenting with google adwords a couple of weeks ago. I don't know how it will go, but it is really interesting. I set up Google analytics to track the clicks on our site. I bought a book written by Perry Marshall called The Ultimate guide to Google Adwords. In the book he explains how Google evolved and how to operate in their system. He talks about picking related Keywords for an ad test. You then create 2 ads and run them at the same time. After a few clicks, you throw out the worst performing add and replace it with another one. Your goal is to try and get a better click through rate than the ad you kept. You keep doing this until you have the best CTR possible (2% is good,4% is Great). Then you move on to the next set of keywords and do the same thing. Eventually you have a few ads running that are generating clicks to your site. It is a very methodical approach. I really recommend this book if you are thinking about running Google ads. It will save you money.